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LACE:
WONMEN'S FAVOURITE
In 1999, NOYON Company conducted the initial survey
on women aged between 25 and 55 about their preference
on Lace and Underwear.
 The
survey result conveys that lace has a positive effect
on the ladies due to its transparent, light and beautiful
quality. Lace, a symbol of delicacy and elegance,
is the language of a unique feminine glamour, a great
visual impact it brings to yield endless fantasy and
dream.
Two years afterwards, the survey continued on another
group of consumers, this time, aged between 18-25,
younger but definitely with the strongest purchase
power, diversity of questions are found in the questionnaire:
＾What type of underwear you favor? How you purchase
them? What¨s your impression on Lace? ＾
Limited knowledge or complete ignorance is what they
tell about lace. They would name it as an industrial
product, a crochet or a pure handmade stuff.
Lace, in fact, is a special material, a symbol of
status, an air of great antiquity, as can be seen
in its complicated design and exquisite patterns.
It often goes with the past, the kingship, and is
widely found in baptism and wedding eremony.
Lace underwear, on the other hand, fills the sense
of splendor and fashion to the greatest advantage.
Rarity, love, romance, elegance, delicacy coexists
with its fanciful, sexy, luxurious quality for the
simple reason that you can see through it, especially
to French and British ladies where they see it more
as a lure.
However, lace today has stepped out its past rarity
and becomes a necessary component of women¨s daily
wear. Ladies of various tastes have different lace
work in their wardrobe, and they are ready to purchase
a ready-made lace underwear regardless of its price
in the trust of its eternal quality and the pleasure
it brings to wear.
Lace, a natural shift from boldness to bashfulness,
should contain certain elements that would definitely
catch the young ladies¨ eyes.
1)Avoid traditional patterns and outlook, for this
would associate them with their mother¨s underwear,
a difference that they would strive to make.
2)Discard those too sexy and transparent design, which
will only make them feel ill at ease, something that
they would hurry to cover up.
3)Give lace a beautiful and elegant touch. Always
remember that lace in combination with other material
is a universal favorite with ladies worldwide.
4)Add modern taste to lace: innovation is indispensable
in this case in the way of its material to match its
diversified colors.
5)Keep proper balance: a romantic and pure impression
in an implicit, reserved package is irresistible..
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